Price vs. Cost
It’s human nature for our prospective customers to want the most value for the lowest price. Who wouldn’t? But we know that old sayings such as, “you get what you pay for” are old for a reason…they’re also true!
It’s human nature for our prospective customers to want the most value for the lowest price. Who wouldn’t? But we know that old sayings such as, “you get what you pay for” are old for a reason…they’re also true!
Most of us follow the rules, do what is expected of us, and keep relationships safe and secure and sufficiently superficial.
This is certainly the case with most business and sales relationships. Some sales and business development tactics keep us “in front of” rather than “with” people, teaching us to stay relevant, rather than real.
Have you ever expressed a desire to own something…but then chose not to?
I’m sure the answer is as much a “yes” for you as it is a “yes” for me.
What we often discuss in terms of working with customer/client objections; that the objection they give us is typically not the actual objection but simply the verbal manifestation of their true concern, is just as applicable for when we’re coaching, mentoring, or otherwise guiding someone we care about.
What is much, much more powerfully motivating in terms of selling than money?
How about a “Noble Purpose” that results not only in your earning a lot more money; it also provides you with a fantastic feeling regarding what you do and why you do it?
Jeffrey Gitomer is known throughout the world as… The King of Sales!